Author:
bonnard | Category:
Web Design
(Source:vandelaydesign)
One of the most challenging aspects of design for many web designers is color selection. The color scheme of a site can have a huge impact on the overall look of the site, and it will have an impact on visitors as well. There are a number of different methods that can be used for finding the right color scheme for a particular project, and in this post we will look at several of those methods. Throughout the post you will find links to helpful resources that you may appreciate.
Getting Colors from Existing Marketing Materials
In many situations the client will already have an established color scheme from an existing website or from other marketing materials. In some cases they may want a change, but frequently you will need to work from the established color scheme. Sometimes making slight changes to the shades of colors but sticking with the same basic color scheme can make an impact, and combined with a fresh design of the website it can help to give the company some added interest to their identity.
In situations where you are not working with a client that has an established color scheme, here are some methods that you can try for finding the right one on your own.
Online Color Palette Resources
There are a number of websites and online tools available for selecting color palettes. Many of these sites allow users to upload color palettes that they have put together, and the rest of us benefit by being able to browse through those that have been uploaded. Most of these sites allow you to search or sort the color schemes by a particular hue or by keyword, which can be helpful if you have one color that you want to use but you are looking for others to use with it.
Here is a quick listing of some of the best places to find color palettes.
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Author:
bonnard | Category:
Articles
Art
Photos from Holi by Poras Chaudhary
Images
A Fantastic set of photos from Holi by the photographer who shot the colorful mystery photo.
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Author:
Vincent | Category:
Articles
(Source:dirjournal)
If you are a smart shopper, it is not that easy to persuade you to actually buy something. There is the science behind how the products are organized, labels are written and sections are ordered to guide you through to making a purchase. That’s a wealth of tricks based on psychological theories and practices that in the end ?convert? you from a regular visitor into the buyer.
One of the most powerful methods to appeal to a potential buyer is applying color theory to (e)commerce. Has it ever occurred to you why you feel safer in one store and more energetic in another one? Have you ever noticed that landing on some web page you feel like clicking some button/link and keep browsing the site? While other pages prompt you to stay and keep reading? To some extent, this might be the choice of colors for the page elements.
Color is believed to be one of the most powerful elements of design for web sites, direct mail, ads, and other marketing materials. It carries meaning through associations and/or your body physical response. Color associates can vary from country to country but in Western culture they are basically the same.
So don’t let (online) sellers affect your decision by showing you what you want to see. Let’s see how color choice may affect your shopping behavior and habits – for you to be able to buy with a cool head.
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Author:
bonnard | Category:
Web Design
(Source:vandelaydesign)
When designing a website, one of the most common challenges is to develop an effective color scheme. The 25 sites that are showcased here have, in my opinion, done a great job of incorporating color and creating an attractive appearance. Please feel free to mention which ones are your favorites in the comments. Life Lab A very bright site that uses blue, green, pink, purple, and orange (not the fastest loading site though). 
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Author:
Vincent | Category:
Articles
(Source:colourlovers)
While we might all be familiar with the condition of color blindness, it’s not the only condition related to color. Another, and maybe less familiar, or at least, more complicated, is a form of Synesthesia where your brain associates certain colors with letters and numbers called Grapheme-color Synesthesia.
One of our very own COLOUR lovers, deedee914, has this very condition, and as an artist & designer the condition has given her a unique perspective on color and it’s uses in her work. I got a chance to talk with deedee about her personal snyesthesia map, her struggle to stick with brand standards, and how this conditions impacts her and her work on a daily basis.
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